July 20, 2020 — Many collegiate and professional sports leagues have faced season delays and stoppages. “League lag™” threatens to disorient sports fans, who now face a “feast or famine” phenomena.

However, full contact sports leagues able to rethink the span of time between games have a unique opportunity to restructure their seasons to ensure reliable starts and uninterrupted completions. It won’t come without sacrifice – but failure to plan is a plan for failure.

Here at React LLC, we have built our business around innovation, particularly regarding fan and brand engagement. We therefore have a vested interest in contributing leadership, thought and solutions to address the challenges of COVID-19.

Our CEO, Frank Maggio, and Commissioner Matt Birk, have collaborated and are eager to share solutions we believe make schedules pandemic-proof.™

We invite stakeholders to join the conversation:

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