Current & Future
The mass gamification of live advertising finds its genesis in a series of reactive products we’ve created to demonstrate the RXP ads and platform in action. We can help brands and networks create customized reactive products, license white label versions of our products, and/or will partner with you within our own current offerings:
IN MARKET — World’s first “Predicter Squares™” app syncs to live sports broadcasts, awarding bonus points to registered players who “rate and react” to 10 in-app mobile TV commercials over a 3-hour broadcast.
Piloted in the Minneapolis St. Paul market in late 2020, accompanying Minnesota Vikings Sunday games and all evening broadcasts, REACT then soft-launched a hockey version during the Stanley Cup playoffs in May 2021. Regional and national deployment during the 2021-22 NFL season commences in September, with golf, NASCAR, basketball and international expansion into Premier League soccer, planned for 2022. (Note: REACT is not associated with or endorsed by the National Football League, National Hockey League or other leagues. Super Squares licenses data from SportRadar, official data provider for the NFL and NHL.)
REACT is exploring partnerships with leading national sports broadcast and cable networks, and their advertisers, to integrate Super Squares and experimental RXP solutions synced to on-air content and ad pods, in addition to proprietary in-app branding opportunities. To learn more, visit www.SuperSquares.com.
INQUIRE — Variations of REACT’S proprietary “reactive quiz engine” can be brought to market, enabling the Total Content Experience within awards programs, reality TV game shows, live poker, home shopping channels, and other content that attracts large audiences to live and first-run content.
Reactive Ad Pods
IN DEVELOPMENT – Between segments of Instant Millionaire, groundbreaking “Reactive Ad Pods” turn three-minute commercial breaks into proprietary “micro game shows” that blur the lines of where content stops and advertising starts. In fact, that’s clearly the point: Reactive advertising IS content, as rewarding as the programming when properly presented. REACT Founder Frank Maggio sees the Reactive Ad Pod as the culmination of his 25-year quest to introduce “Must See TV Advertising.”