Company announces addition of payments industry pioneer Luigi Del Basso as COO/CFO, furthering commitment to apply fintech discipline to adtech innovation.
TAMPA, Fla., July 8, 2020 /PRNewswire-PRWeb/ — Sports advertising is poised to grab massive attention and billions of dollars from fans and brands hungry to see live sports return later this summer. React LLC, the experiential advertising technology and entertainment company behind the Super Squares® mobile game show launching this fall, wants to make sure its in-game advertisers only pay for ad engagement and proven attention from authenticated fans. According to React CEO Frank Maggio, looking at attention as a valuable currency is the key to building the adtech company of the future. To accomplish this, React embraces the mindset typically reserved for financial institutions and fintech startups.