React, the Tampa-based company behind Super Squares, has made a couple more big-league hires.
The experiential advertising company recently brought on Tim Sabean as its new Chief Content Officer.
Sabean’s career includes stints at some of the best-known radio stations in the country. The crown jewels on his resume include helping Howard Stern build his brand from a two-station curiosity into a satellite radio empire.
He also helped lead the build out of the Philadelphia Eagles Radio Network for CBS Sports Radio, giving him some valuable knowledge pertinent to React’s core product, Super Squares.
The iOS and Android app is a modern take on “football squares” — players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares. Players can score points and win prizes. Advertisers, meanwhile, can engage fanbases.