rank has a passion for building businesses, inventing and gaming. These three forces came together in 1985 when Frank won a well-publicized multimillion dollar payout on a Monday Night Football promotion sponsored by Beatrice Foods.
Frank spent many years building React, a media technology company, as well as a successful Florida-based real estate development company.
His desire to make advertising fun and rewarding inspired him to invent and get a patent for a Reactive Advertising Process that is at the core of a new generation of advertising designed to attract consumers’ attention and reward them for their time and attention.
Frank is an alum of Emory University.
im serves as React’s Chief Content Officer. Tim has received broad media industry recognition, with career leadership roles at CBS Radio and SiriusXM, with global brands and networks. Sabean was instrumental in the launch of the Howard Stern show, migrating it from terrestrial radio to SirriusXM, over a 20 year period.
Most recently serving as SVP, Digital Content at Westwood One, he was responsible for talent discovery, content partnership development, and audience growth strategies.
uigi has joined React as its COO and CFO. He has exhibited strong technical expertise and business acumen, spending much of his career-defining, mapping, and executing the core direction of international business ventures from inception. Del Basso was the founder of Servebase, a global payments processing company acquired by Kalixa in 2014 and was recently rebranded as PXP Financial.
Luigi’s passion for sports includes having owned and served as Chairman of a UK soccer club for 16 years and developing the largest youth academy in the country. Luigi is a University of Hertfordshire graduate.
erry has a broad background in sales, sales management and business development across the retail, computer software and media industries. He has extensive experience in digital media and multimedia advertising from his work at Media General.
Through his consultancy, Terry partnered Media General and React on a reactive advertising project which led him to join the React team.
Terry is a University of Pittsburgh graduate.
im Coraci is an innovative sales and management pro with 20+ years of experience dealing with many of the industries that will be positively impacted by REACT. Most recently serving as the Head of Industry – Automotive for eBay Advertising, Jim has held VP of Sales, Management, and Director positions for some of the world’s most respected and recognizable media brands. He has proudly represented Car and Driver
, Road & Track
, Rolling Stone
, and Us Weekly
magazines, among others. He also managed digital media offerings for The Weather Channel, Vibrant Media, and Viant.
Jim began his career at J. Walter Thompson, working on the Ford account. He earned a Bachelor of Science, Business Administration from Wayne State University in Detroit.
Roy Laughlin is most well known as the GM of KIIS FM for a decade+ in his 30s under Gannet, then Jacor & Clear Channel. Laughlin lead KIIS FM to the #1 billing radio station in the US for 9 years and as Market Manager of the CCLA 8 stations, delivered record billing of $300mm annually. Laughlin optimized Rick Dees for a decade as well as hired Ryan Seacrest and wife Ellen K to re-launch KIIS FM in February ’04. Laughlin and the Triton team launched GAP Broadcasting, later merging into TownSquare Media. Laughlin continues as an equity partner in Rincon Broadcasting, co-founded with John Hearne.
ick spent his early career at Procter & Gamble where he led the Tide brand and at IBM where he ran worldwide marketing for the Consumer Products Division and IBM Direct. Rick then served as CMO for Global Knowledge, a worldwide IT training company and at Ultimus Enterprise Software.
More recently, Rick founded Blue Hat Branding, a branding and design agency.
Rick received his MBA for the University of Michigan.
With a background in film & television production, Randy Gregory has been uniquely involved with strategic projects and/or events with companies such as The Walt Disney Co, Dick Clark Productions, Kodak, Nike, Hard Rock Cafe, Cumulus Media & The Washington Redskins. As president of Main St. Marquee, Ltd. a content creation company which he owns and operates, he specializes in the creative use of media, design and web development in 360° content creation and business development.
randon Selfors is a creative processor with over a decade of digital marketing and web development experience in various industries including media, mobile apps, fintech, and customer experience. His first digital agency, Emboss, serves multiple Maggio Media holdings and spinoffs, including React, LLC and Transactive, LLC.
Brandon is a USF graduate with a BA in Business Entrepreneurship
ave has been in the Radio and Television industry for over 25 years, with over 7,000 hours of live on-air TV hosting experience, to compliment his voice-over and radio talents. He has appeared on The Home Shopping Network®, Ideal World England, TSC Canada, The Outdoor Shopper, UShop TV and The Military Shopping Channel.
In 2006, Dave founded On Air Image, Inc., a company that consults on TV projects, retail TV sales, infomercials and product placement services.
He proudly served in the U.S. Marines and graduated from Southern Illinois University.
Lou’s marketing and advertising expertise spans 40+ years, achieving leadership positions within custom publishing groups, a media buying agency and an advertising agency. He served as President of Campbell-Ewald, and Chairman of Initiative Worldwide, both IPG companies, whose clients have varied from consumer goods (J&J, Coca Cola, IBM) to automotive (Chevrolet) to technology and media companies (AOL). Since 2003, Schultz has remained actively involved in TV and movie production, and consulting in various advertising and marketing disciplines. Lou’s specialties include communication planning and strategy development, TV and media business development. Schultz holds a BA from Michigan State University and an MBA from Wayne State University.
Steve’s experience is drawn from his tenure with Clear Channel Radio, CBS Sports (and the Eagles Radio Network), and Lit Communications, where in a sports marketing capacity he secured and managed NASCAR sponsorships for the #32 Dave Blaney team/Bill Davis Racing. Geltman served as the Sales Manager for HoopsTV.com, and also produced and handled sponsorship sales while with Lou Tilley Media Enterprises (LTME) for the Philadelphia Soul and the Maxwell Football Club. Steve previously served as the CRO for the Delaware 87ers, the Philadelphia 76ers NBA D League team.