Changing Advertising for Good

Changing Advertising for Good.

About Us

We’re Changing Advertising for Good

Headquartered in Tampa Bay, Florida, TEAM REACT members share an amazing diversity of experience and leadership. What binds us is a common, deep-seated belief that REACT’s core philosophy – to PROTECT, RESPECT, AND REWARD human attention – is a noble pursuit worth investing in with all our hearts, minds and time. 

Team React

Frank Maggio

Frank has a passion for building businesses, inventing, and gaming. These three forces came together in 1985 when Frank won a well-publicized multimillion-dollar payout on a Monday Night Football promotion sponsored by Beatrice Foods.

Frank spent many years building REACT and several predecessor companies, as well as a successful Florida-based real estate development company in the 2000’s.

His desire to make advertising fun and rewarding inspired him to invent and patent the Reactive Advertising Process, which is at the core of a new generation of advertising designed to attract consumers’ attention and reward them for their time and attention. He has subsequently filed over 30 patents in this field of art.

Frank is an alum of Emory University, is married with five children.

Matt Birk

Matt Birk serves as React’s first Commissioner of Pro and ePro Sports. A standout Harvard All-Ivy League lineman, Matt was drafted by the NFL Minnesota Vikings in 1998, earning six Pro Bowl selections before joining the Baltimore Ravens in 2009. The two-time All-Pro received the 2011 Walter Payton Man of the Year Award and retired on a high note, as part of the Ravens’ Super Bowl XLVII team. Matt then worked in the NFL front office as the Director of Football Development, and later as a special consultant.

Birk’s interest now extends to eSports with the founding of Wombo Sports, an entertainment platform and solutions agency positioned at the intersection of video gaming, celebrity and pop culture. Matt directs REACT’s not-for-profit initiatives with organizations including the Gridiron Greats Assistance Fund.

Luigi Del Basso

Luigi joined React as its COO and CFO. He has exhibited strong technical expertise and business acumen, spending much of his career-defining, mapping, and executing the core direction of international business ventures from inception.

Del Basso was the founder of Servebase, a global payments processing company acquired by Kalixa in 2014 and was recently rebranded as PXP Financial. His focus on payments and privacy guides REACT’s development of its proprietary ad and gaming processes within the framework of the “attention economy.”

Luigi’s passion for sports includes having owned and served as Chairman of a UK soccer club for 16 years and developing the largest youth academy in the country. Luigi is a University of Hertfordshire graduate.

Terry Taormina

Terry has a broad background in sales, sales management and business development across the retail, computer software and media industries. He has extensive experience in digital media and multimedia advertising from his work at Media General.

Through his consultancy, Terry partnered Media General and React on a reactive advertising project in the 2010’s, which led him to joining the React team. Having witnessed firsthand the decline of traditional media at the hands of agile technology, Taormina is a driving force behind REACT’s constant focus on remaining fan-focused and vigilant against complacency.

Terry is a University of Pittsburgh graduate, and REACT’s sole Steelers fan.

Rick Thompson

Rick spent his early career at Procter & Gamble where he led the Tide brand and at IBM where he ran worldwide marketing for the Consumer Products Division and IBM Direct.

Rick then served as CMO for Global Knowledge, a worldwide IT training company and at Ultimus Enterprise Software.

More recently, Rick founded Blue Hat Branding, a branding and design agency.

Rick received his MBA for the University of Michigan.

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Seth Rabinowitz
Seth Rabinowitz is an experienced sports industry executive and consultant with deep expertise in fan engagement, marketing, game presentation, and technology. From 2013 to 2018, he was Senior Vice President – Marketing & Fan Engagement for the New York Jets, where he oversaw all marketing and game/event presentation functions, earning the Jets SportTechie’s “Most Innovative Sports Team” award in 2017.

Previously, Seth worked in the NFL League Office for 11 years in business development, marketing, and international roles, with 20+ published citations demonstrating NFL best practices.

Brandon Selfors

Brandon has over a decade of experience in digital marketing, user experience design, sales, and project management across various industries.

In 2018, Brandon helped lead a national health agency to reach #3 on the Inc. 5000 insurance list.

His first digital agency, Emboss, serves multiple Maggio Media holdings and spinoffs, including React, LLC and Transactive, LLC.

Brandon graduated from the University of South Florida – School of Business Entrepreneurship.

SuperSquares.TV

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Jonathan “Bearded” Blevins

When not hosting the SuperSquares.TV stream, or his own thriving community on Twitch, Jonathan is a Director of Evangelization at a Catholic Parish in the Northwest Suburbs of Chicago.

Blevins matriculated (and learned that word) from Fordham University with a Bachelor’s Degree in Theology and a Master’s Degree in Theology.  As a partnered streamer on Twitch, “Beard” gives motivational talks around the world to people of all ages, focusing on bringing light and hope into the recesses of online streaming and social media.

Jonathan is a die-hard Detroit sports fan and hopes that he sees another championship before he dies. The REACT team does not share his optimism, but humors Jonathan because there’s a little bit of Jonathan in all of us.

David Shimkus

His larger-than-life persona as “80’s Dave” on REACT’s Twitch streams belies his vast and diverse 25+ year career in Radio and Television.  David has ammassed over 7,000 hours of live on-air TV hosting experience, to compliment his voice-over and radio talents. Shimkus has appeared on The Home Shopping Network®, Ideal World England, TSC Canada, The Outdoor Shopper, Shop US TV and The Military Shopping Channel.

In 2006, David founded On Air Image, Inc., a company that consults on TV projects, retail TV sales, infomercials and product placement services.

He proudly served in the U.S. Marines and graduated from Southern Illinois University.

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Tim Gasquez

Known as the wizard behind the technical success of SuperSquares.TV, “TimG” is a veteran of the Commercial/Residential Audio, Video, and Control Industry. After serving as a Propulsion Engineer in the US Navy for 8 years, Tim focused on his passion for the audio/video industry after attending Full Sail University and Florida Technical College.

Gasquez currently serves as a Project Engineer for the largest Commercial Digital Services Provider, as well as handling the technical aspects for the live Super Squares Twitch Lounge and newly launched Live Watch Parties.

Tim is an avid Tampa Bay sports enthusiast.

 

Megan Austin

Megan discovered her love of film as an intern videographer at the historic Jannus Landings / Jannus Live outdoor music venue in St. Petersburg, Florida. This led to a series of engagements filming national and world-wide touring acts.

Hailing from Florida as a Jacksonville native, she has a deep appreciation for Florida-based sports teams, starting with her favorite home team, the Jacksonville Jaguars. (Team REACT has, as a result, determined that it is best to avoid feline fandom.)

Megan is an inaugural member of the SuperSquares.TV family.

Principals & Advisors

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Mike Golic

In early 2021, Mike Golic became Super Square’s first Brand Ambassador and “Winfluencer,” joining KFAN’s (and “Voice of the Vikings”) Paul Allen in hosting thousands of fans inside their private Super Squares “VIP SkyBoxes.”  Mike coined the phrase, “Playing Super Squares is as easy as 3-2-1 Kickoff.

Golic is an ESPN College Football analyst, podcaster, former co-host of ESPN Radio’s Mike & Mike and Golic and Wingo shows, and a former NFL defensive lineman. 

In February 2021, Mike joined REACT Commissioner Matt Birk on a one-week sports radio interview blitz that helped triple the number of Super Squares players, helping REACT achieve a Guinness World Record title during Super Bowl 55. 

 

 

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Barry Pincus

Barry Pincus, CPA, is React’s Advisory CFO, and specializes in content and the intersection of content and technology. He has over 35 years of experience working for some of the most significant sports, media and entertainment brands including the New York Yankees, Martha Stewart Living Omnimedia and Maxim magazine.

Barry has assisted ventures in raising capital and helped increase both the bottom and top line. Barry advises on corporate governance, cost management, process engineering and digital transformation while building brands and brand equity.

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Rick Brace
Rick Brace joins React as their inaugural Advisory Board Chair, having recently retired as President of Canada’s Rogers Media, a $2+ billion enterprise including television networks, SportsNet, 56 radio stations, and 50+ publishing titles.

Rick started his career as a director, producer and executive producer with CBC sports. In 1984 he joined the fledgling cable channel TSN (Canada’s version of ESPN), moving through programming and production, to become network President. When TSN was purchased by CTV in 2001, Brace became Cable Channels President, and then CTV President.

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Lou Shultz

Lou’s marketing and advertising expertise spans 40+ years, achieving leadership positions within custom publishing groups, a media buying agency and an advertising agency. He served as President of Campbell-Ewald, and Chairman of Initiative Worldwide, both IPG companies, whose clients have varied from consumer goods (J&J, Coca Cola, IBM) to automotive (Chevrolet) to technology and media companies (AOL).

Since 2003, Schultz has remained actively involved in TV and movie production, and consulting in various advertising and marketing disciplines. Schultz holds a BA from Michigan State University and an MBA from Wayne State University.

Strategic Partners

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