We’re 100% Focused
On Focused Attention
If you’re ready to harvest advertising attention, we can help. We’re 100% focused on helping brands and mass media companies attract and measure focused attention from today’s easily distracted consumer.
The Price of Distraction:
$300 Billion
The Price of Distraction:
$300 Billion
The $1 trillion mass media ad industry has three stakeholders – FANS, BRANDS, and MEDIA companies. By most accounts, undelivered or ineffective advertising accounts for at least 30% of the spend, and the waste is ultimately passed along to consumers in higher prices, fewer jobs, and increased ad load. At the end of the day, we’re ALL consumers, so NOBODY wins when ads don’t work.
What’s the Problem?
It’s easy – and wrong – to blame ad skipping and avoidance on technology. Ad avoidance is a SYMPTOM of the problem.
The PROBLEM is behavioral – and that’s good news, because it’s not insurmountable. As an industry, we need a new “ad-itude.”
And there’s more good news – The Distractive Ad model (“Attract with Content, Distract with Advertising”) is no longer the only way to fight for attention. At REACT, we’ve invested a decade in uncovering WHY consumers avoid ads, and our platform turns those “tools of distraction” into “tools of REACTION” – and TRANSACTION.
Fans First
Fans First
Regardless of your product and target demo, every brand and media platform wants and needs to reach FANS. Fans are curious, passionate consumers of products, services, and media, who DESIRE loyalty. REACT believes the first step to wiping out the $300 billion attention deficit is to focus on the desires of the FAN.
Being fan-focused is to be human-focused. This is what binds us all.
So, from a fan’s perspective, we asked: What if paying attention to advertising attracted fans because it gave them the feelings and rewards they crave, especially when the impulse to multi-task strikes?
We All Win
Here’s the secret to winning the ad game: Look at what fans do when they avoid ads, to learn what they want, and where they want it:
Fans want be entertained, socialize and compete via second-screen devices. In short – they want to WIN.
REACT has invested millions to develop, test, patent and deploy the Reactive Ad Platform, the only ad platform where ALL stakeholders WIN. Brands and media companies ready to change the way they think about people can help us build out a reactive world… a world where a higher tier of mass media advertising excites fans and delivers brands and media census-level, proven engagement.
Fans + Brands
Fans + Brands
For Fans to pay focused attention in a multi-screen / multi-sensory world, advertising MUST be seen as CONTENT that wins their eyes, hearts, and minds. Building a lasting bond between fans and brands starts the moment a brand’s message is willingly embraced, and a fan is delighted with the advertising experience.
REACT’s adtech wraps brand creative in an envelope of trust. Instead of targeting, tracking and ambushing fans with ads, our adrenalizing advertising tools protect, respect and reward them when they exercise their will to engage with a brand and media platform.
Learn how advertisers get better results with React
Brands Creating Reactive Ad Experiences
