Regardless of your product and target demo, every brand and media platform wants and needs to reach FANS. Fans are curious, passionate consumers of products, services, and media, who DESIRE loyalty. REACT believes the first step to wiping out the $300 billion attention deficit is to focus on the desires of the FAN.
Being fan-focused is to be human-focused. This is what binds us all.
So, from a fan’s perspective, we asked: What if paying attention to advertising attracted fans because it gave them the feelings and rewards they crave, especially when the impulse to multi-task strikes?