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React Story 2017-04-28T13:35:44+00:00

Imagine a world where it’s fun and rewarding to watch advertising.

And, not just watch, but actively participate, compete and win. We’re creating that world…a Reactive World, where consumers use a single app – the React app – to explore, engage, and be rewarded by the best brands in the world.

Changing Advertising for Good

We live in a connected world. Reactive Advertising is changing the way people think about ads and the way advertisers think about people. Our rewarding gamification process values human attention, and builds appreciation for the brands and agencies that make Reactive Advertising possible.

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Creating a Reactive World

In a Reactive World, virtually every ad or brand touchpoint can be Reactive, creating a positive, often unforgettable experience. On TV, radio, print, packaging, social media and more.

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The React Patent

Our innovative process for creating Reactive Ads is patented, so reach out to us and get consumers interested in REACTING to your ads.

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The Inspiration for a Reactive World

Once upon a time, a very big brand had a big promotion and one of the contestants won BIG! That winner was Frank Maggio. Ever since, Frank’s mission has been to re-create that amazing experience for millions of people by making mass media advertising fun and rewarding for both consumers and advertisers. This is how it all began.

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